Baby gear e-commerce with custom ERP and bank integration
A baby gear store from Novi Sad with hundreds of products, custom ERP sync and direct card payments. A site that survives seasonal peaks and works with two systems instead of a generic plugin set.
Baby Style is a Novi Sad-based baby gear e-commerce store - strollers, car seats, feeding chairs, sterilizers, toys and accessories for the first years of a child's life. Our brief: a WooCommerce store that conveys the warm, friendly tone of the brand (pastel palette, baby-friendly atmosphere) while still operating as a serious e-commerce platform with custom ERP sync, direct card payments and plenty of bespoke logic for the specifics of the market.
The brief
The client runs a store with hundreds of products - strollers and car seats with variants (color, model, compatibility), feeding equipment with detailed specs, sterilizers, brands (Bebetto, Cangaroo, Graco, Chipolino, Inglesina, Kikka boo, Cam, Lorelli, Peg Perego). Target audience: first-time parents shopping for baby gear - they need clear categories, clear specifications, fast answers to questions and a safe checkout. The site has to pull stock and pricing from the internal ERP, process card payments directly through the bank, and support a lot of custom logic - from seasonal promos and bundles to specific inquiry forms.
What we delivered
- Visual concept and UI design (Figma)
- WordPress site with a custom theme aligned with the brand (pastel, baby-friendly)
- WooCommerce platform with categories, attributes and filters
- Custom integration with the internal ERP system (real-time sync of products, stock and prices)
- Custom bank integration for card payments (no third-party processor)
- Upload of hundreds of products with descriptions, imagery and specifications
- Multiple bespoke solutions - seasonal promotions, bundles, product variants, custom forms
- Branded checkout flow
- Mobile-first responsive design
- Email marketing campaigns (newsletter, seasonal promotions, abandoned cart)
- Internet marketing - Google Ads, Facebook and Instagram campaigns
- Ongoing maintenance, feature development and technical support
The academy in numbers
Gallery
Tools
- Figma
- WordPress
- WooCommerce
- PHP
- JavaScript
- REST API
- Google Ads
- Meta Ads Manager
- Mailchimp
The site is live, orders come in, the ERP sync runs non-stop - and we continue to develop and maintain the site, run Google Ads, Facebook/Instagram campaigns and email marketing. If you run an e-commerce store with complex integrations (ERP, banking, custom logic) and know that a standard WooCommerce install won't cut it - get in touch.
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