Service
Advertising
Campaigns that bring customers, not just clicks and likes.
What we do
Online advertising only works when it knows who it's speaking to and with what message. We target the right audience, test creatives that stop the scroll, and measure every cent of the budget invested. Profit is the only KPI we care about.
Search campaigns catch people in the moment of buying decision. Negative keywords, the right match types, well-written ads and landing pages set up for conversion. Plus daily optimization, so the budget goes where it brings results.
Timeframe: Setup: 7-14 days, monthly work: ongoing
What you get
- Keyword research (200-500 keywords)
- Campaign structure (3-10 campaigns)
- Ad copy A/B variants
- Landing page recommendations or building
- Conversion tracking + GA4 integration
- Daily bid optimization + monthly reporting
Performance Max is an AI-driven format that distributes budget across Search, Display, YouTube and Discover automatically. Our job: give it quality creatives, real audience signals and clear conversion goals, so the machine works for us, not around us.
Timeframe: Setup: 7-14 days, monthly: ongoing
What you get
- Asset library (text, image, video)
- Audience signals
- Product feed (e-commerce)
- Conversion goals + value
- Monthly optimization
- Asset performance reporting
Shopping campaigns are essential for e-commerce. We optimize the product feed (titles, descriptions, categories), group products by margin and performance, drop bad performers and push the profitable ones. Visibility in both Google search results and the Shopping tab.
Timeframe: Setup: 7-14 days, monthly: ongoing
What you get
- Merchant Center setup
- Product feed optimization
- Shopping campaigns (Standard or PMax)
- Feed health monitoring
- Per-product bid management
- Shopping ROAS reporting
Audience targeting (interests, lookalike, retargeting), creative that looks like native content rather than an ad, a clear call to action. We track creatives that 'fatigue' and replace them before the budget becomes inefficient. Good Meta campaigns are 70% creative, 30% setup.
Timeframe: Setup: 7-14 days, monthly: ongoing
What you get
- Campaign structure (3-7 campaigns)
- Audience setup (custom, lookalike, interest)
- Creative production (image + video)
- Conversions API setup (server-side)
- Retargeting funnels
- Daily monitoring + bi-weekly creative refresh
LinkedIn is expensive but irreplaceable for B2B. Targeting by job title, company, industry, not unreliable 'interests'. Sponsored content, message ads, conversation ads. Campaigns for projects with high client value, where 50 leads a month can be the result.
Timeframe: Setup: 7-14 days, monthly: ongoing
What you get
- Targeting setup (job title + industry + size)
- Creative production (image + carousel + video)
- Lead Gen Forms (in-platform)
- Message Ads + Conversation Ads (per agreement)
- LinkedIn Insight Tag + conversion tracking
- Monthly reporting + optimization
TikTok is a different world, polished ads don't work. We make creatives that feel like organic TikTok, hooks that work in the first 2 seconds, hashtag strategy, Spark Ads on native content. For brands that want to grow with a new audience.
Timeframe: Setup: 14-21 days, monthly: ongoing
What you get
- Campaign setup
- Creator collaboration (Spark Ads)
- Native creative production (5-10 videos)
- TikTok Pixel + conversion tracking
- Audience targeting + lookalike
- Weekly creative refresh + reporting
Skippable, non-skippable, bumper, in-feed, Shorts. Different ads for different decision stages. Pre-roll on competitors, brand awareness on high CPM and remarketing to people who already watched your content. YouTube is the second biggest search engine after Google.
Timeframe: Setup: 14-21 days, monthly: ongoing
What you get
- Campaign structure (TrueView + Bumper + In-Feed)
- Video production (15s + 30s)
- Targeting (audience + topics + placements)
- Conversion tracking
- Brand lift study (per agreement)
- Monthly reporting
Site visitors who didn't buy, abandoned carts, video viewers, newsletter subscribers. All those are segments that convert 3-10x better than cold audiences. Remarketing runs quietly in the background and gives the best ROI of any channel.
Timeframe: Setup: 7-14 days, monthly: ongoing
What you get
- Retargeting setup (Google + Meta)
- Dynamic retargeting (e-commerce)
- Audience segments (cart abandon, page visit, time on site)
- Cross-platform sync
- Frequency capping (don't burn audience)
- Monthly reporting
Google Tag Manager, Meta Pixel, Conversions API, server-side tracking in the iOS 14+ era. We set up tracking that survives blockers, anonymous visits and the various 'gotcha' situations of modern privacy. The numbers are quality, the decisions are right.
Timeframe: 7-14 days
What you get
- GA4 + GTM setup
- Meta Pixel + Conversions API
- Google Ads conversion tracking
- LinkedIn Insight Tag
- Custom event tracking
- Looker Studio dashboard
Sending ad traffic to the homepage is wasting budget. We make dedicated landing pages for each campaign, with messaging, design and offer aligned with the ad. Conversion doubles, no doubt about it.
Timeframe: 10-21 days
What you get
- Landing page design + development
- Matching ad → page (Quality Score)
- Single conversion CTA
- Mobile-first + fast load
- Heatmap + session recording setup
- A/B testing setup
Creative is 80% of an ad's success. We make static images, video ads, motion graphics and copy specific to the platform (the TikTok formula isn't the Facebook formula). Multiple creatives per campaign, A/B testing, replacing the ones that 'fatigue'.
Timeframe: Per campaign 7-14 days, then ongoing
What you get
- Creative concept (3-5 directions)
- Image assets (with variants per format)
- Video assets (15s + 30s + 60s)
- Copy variants for A/B testing
- Production guidelines for next batch
- Bi-weekly creative refresh
Organic influencer reach is unpredictable, paid distribution makes it controllable. We combine creator authenticity with audience targeting and budget, turning a single piece of content into a campaign that hits the right people, the right number of times.
Timeframe: 21-45 days per campaign
What you get
- Influencer selection (5-15 micro)
- Brief + creative guidelines
- Content delivery + approval
- Spark Ads / Branded Content boost
- Performance tracking (UTM + conversions)
- Long-term partnership pipeline
Daily monitoring, weekly optimization, monthly reports showing ROI per channel. No 'launch and wait to see'. We actively change bids, audiences, creatives, based on what the data says, not what we assumed at the start.
Timeframe: Monthly subscription
What you get
- Monthly PDF report (10-15 pages)
- Looker Studio dashboard (real-time)
- Campaign + creative + audience analysis
- Next-month plan with recommendations
- Quick wins identification
- Monthly call (1h) for deep dive
Our process
Audit & strategy
Review of existing campaigns (if any) + competition. Channels, budget, KPIs.
Tracking setup
GA4, Pixel, Conversions API, GTM - so we measure correctly from day one.
Creative + landing
Production of ad creative + landing page that matches the ad.
Launch + monitoring
Live campaigns with daily monitoring and rapid bid/budget tweaks.
Optimization + reporting
Monthly creative refresh, bid optimization, audience expansion. Reports with ROI.
Frequently asked questions
Answers to the most common questions about this service. Got something specific? Feel free to send an inquiry.
Google Ads: minimum 200 EUR/month for testing, 500-1,500 EUR/month for serious campaigns. Meta Ads: minimum 150 EUR/month for testing, 400-1,200 EUR/month for serious. LinkedIn Ads: 800 EUR/month minimum (CPC is high). TikTok Ads: 300 EUR/month minimum. Plus our agency fee: 300-1,200 EUR/month depending on number of channels and complexity.
Google Search: results in days (high intent). Google Display + YouTube: 1-2 months for brand awareness. Meta Ads: results in days for retargeting, 2-4 weeks for cold audience. LinkedIn: 2-3 months because B2B cycles are longer. TikTok: 1-2 months until creative finds product-market fit. ROAS becomes 'profitable' typically in months 2-4 after audience and creative are optimized.
First we look at why - audience too broad, creative not converting, landing page bad, bidding wrong, conversion tracking broken. Often the problem isn't 'ads' but landing page (low conversion rate) or pricing (audience can't afford the product). Sometimes ads aren't right for that business - then we recommend alternatives (SEO, content, partnerships). We don't burn budget if we don't see way to recovery.
Both - per agreement. You can come with finished creative (image, video) and we just set up campaigns. Or take the full package (creative + setup + optimization) - then it's 30-50% better performance because creative and targeting are optimized together. Production is included in monthly fee for higher tiers.
Apple's iOS 14.5+ change reduced Meta Pixel accuracy by 30-40%. We solve with: Conversions API (server-side tracking - bypasses iOS restriction), enhanced conversions in Google Ads (hashed email + phone), first-party data strategy (own audience lists), modeled conversions (Google AI fills gaps). Result: 80-90% accuracy returned.
Yes. B2C: Meta + Google Search + Shopping + TikTok + YouTube (most volume). B2B: LinkedIn (most accurate targeting) + Google Search (high intent) + retargeting via Meta. Channel selection depends on target audience - if your customer is on LinkedIn, no point on TikTok. We always align with where the customer is.
Realistic - in some niches budget wins. But: niche targeting (long-tail keywords competition ignores), better creative (you can win on quality), local SEO (competition can't scale local), retargeting (you don't fight for cold but for warm). With smart strategy, smaller budget + better targeting/creative often beats bigger budget + bad creative.
Yes - hybrid model is common. You can do creative production (or have an internal designer), we do strategy + setup + optimization. Or vice versa - we make creative, you handle daily monitoring. Important is who is responsible for what so there's no overlap or 'falling between chairs'.
Different strengths. Ads: instant results, predictable, scalable, but stops the moment you stop paying. SEO: free traffic, long-term, builds compound, but slow (6-12 months for serious results). Best strategy: ads for instant traffic + SEO for long-term build. Most clients start with ads (fast) and parallel build SEO (in 6-12 months SEO takes over and ad budget can be reduced).
Monthly - no contracts and notices. Important for ads: we hand over all access (Google Ads, Meta Business Manager, GA4, GTM) - you keep ownership of accounts, data, audiences. So you can continue independently or with another partner without losing anything.
Let's talk about your project!