Service
Web design
Sites designed to communicate your story and guide users to action.
What we design
Every design starts with a question: who are your customers and what do they expect when they land on the site. Combining modern UX/UI practice, your vision and our creative, we build a site that looks as good as it works.
Before we pick colors and fonts, we ask the right questions: who are your customers, what do they want and what stops them from buying. Interviews, competitor analysis and user journey mapping, all that makes the difference between design that looks good and design that converts.
Timeframe: 7-14 days
What you get
- Short interviews with your customers (3-5)
- Analysis of 5-7 competitors (UX audit)
- User personas (2-3 key)
- Customer journey map
- Design strategy (PDF, 10-15 pages)
- Prioritized feature list
A wireframe is the floor plan before we paint the walls. It defines what goes where, how content is grouped and how the user moves from page to page. Without this step, the site is a mess of pretty elements without logic.
Timeframe: 5-10 days
What you get
- Sitemap (map of all pages)
- Wireframe of every key page (mobile + desktop)
- Navigation structure (header, footer, mega-menu)
- Content type per section
- Approximate copy lengths
- Clickable version in Figma
Colors, typography, photography, illustrations and microdetails come together into one recognizable whole. A design that fits your brand, leads the eye where it needs to go and leaves an impression after the first few seconds.
Timeframe: 10-21 days
What you get
- Design of all key pages (desktop + mobile)
- Components (buttons, cards, forms, navigation)
- Color palette and typographic scale
- Icons and illustrations (per agreement)
- Hover, active, disabled states
- Source file in Figma with comments
Most visitors come from a phone, but most sites are designed on a big monitor. We do the opposite: mobile layout first, then we expand to desktop. That way every visitor gets a real experience, not the feeling of being on a 'mobile version'.
Timeframe: Included in UI design
What you get
- Mobile design (320, 375, 414px)
- Tablet design (768, 1024px)
- Desktop design (1280, 1440, 1920px)
- Touch targets (min 44x44px)
- Image weight optimization for mobile
- Test on real devices
For sites with many pages and frequent changes, a design system is essential. We define buttons, forms, cards, icons and everything else as separate components, with rules for when and how they're used. Development gets faster, design more consistent.
Timeframe: 14-30 days
What you get
- Atomic structure (atoms, molecules, organisms)
- Components with all variants and states
- Spacing, typography, color rules (design tokens)
- Naming conventions for developers
- Storybook documentation (per agreement)
- Source file in Figma with Auto Layout
A landing page isn't the same as a homepage. It's a laser-focused page for one campaign, one audience and one call to action. A design that leads the user to conversion, with no reason to click anywhere else.
Timeframe: 5-14 days
What you get
- Design of the entire landing (mobile + desktop)
- Heading, sub-heading, CTA variants (A/B test)
- Sections: hero, benefits, social proof, FAQ, CTA
- Sign-up form (per agreement)
- Heatmap prediction (where clicks will be)
- Conversion tracking setup
An online store has specific needs: a clear catalog, real filters, a fast checkout, security signals. We design an experience that leads the visitor from browsing products to confirming an order, with minimal friction.
Timeframe: 21-45 days
What you get
- Design of all key screens (15-20 pages)
- Filter, sort, search components
- Configurable product (color, size, variants)
- Cart, checkout, success flow
- Account, orders, wishlist
- Mobile-optimized checkout (single column)
A dashboard isn't a website, it's a tool. It has to be clearly organized, with priorities in the right places and interactions that don't slow work down. We design dashboards that don't ask the user to learn a new language every time.
Timeframe: 21-60 days
What you get
- Dashboard sitemap (all pages)
- Design of key screens (overview, tables, forms)
- Table component (sort, filter, pagination, bulk actions)
- Forms (multi-step, validation, error state)
- Charts (line, bar, pie, sparkline)
- Empty states and loading states
Hover effects, transitions, scroll animations, button micro-movements. Done well, the user feels them before they notice them. Done badly, they become a reason to leave the site. We watch where they go and how long they last.
Timeframe: 5-14 days
What you get
- List of all microinteractions in document
- Lottie animations (where needed) - JSON files
- CSS animation specs (durations, easings)
- Scroll-driven effects (parallax, reveal, sticky)
- Page transition animations
- Demo prototype in Figma
Before the developer starts typing code, we build an interactive prototype in Figma. Clickable, with real content and transitions, so you can see how the site behaves before changing it costs money. A week of prototyping saves a month of code.
Timeframe: 3-7 days
What you get
- Clickable prototype of all key flows
- Mobile + desktop versions
- Transitions between screens
- Sharable link (Figma Prototype URL)
- Test scenarios (5-7 tasks)
- Session recording with users (per agreement)
A redesign isn't just a new color and font. It's analyzing what works and what doesn't, then intervening in the right places. We carefully migrate content and URL structure, so you don't lose everything you've built in search.
Timeframe: 30-60 days
What you get
- UX audit of existing site
- List of key issues + priorities
- New design (UX + UI)
- Migration plan (URL map, redirects)
- SEO checklist (so ranking doesn't drop)
- A/B test old vs new (per agreement)
Blind and low-vision users, color-blind users, people with motor limitations, all have the right to a usable site. WCAG standards are our baseline, not a 'nice to have'. Plus, accessible sites perform better in SEO too.
Timeframe: Included in UX/UI
What you get
- Audit of existing design (WCAG 2.1 AA)
- Contrast palette (4.5:1 minimum)
- Focus states (keyboard navigation)
- ARIA labels for components
- Alt text for images
- Forms with clear error messages
The visual language isn't arbitrary, it carries the character of the brand just like the logo. We pick colors that work technically (contrast, accessibility) and emotionally (message, association). Typography that's legible and recognizable, consistent across all formats.
Timeframe: 5-10 days
What you get
- Color palette (primary, secondary, semantic)
- Typographic scale (h1-h6, body, caption)
- Font combinations (heading + body)
- Photo style (mood-board, examples)
- Iconography (icon set)
- Style guide (PDF, 10-15 pages)
When the standard structure isn't enough, we start from a blank slate. Experimental typography, unusual layout, custom illustrations and animations, all aimed at making your site look like none other. For brands that want to be noticed.
Timeframe: 30-60 days
What you get
- Mood-board and art direction
- 3 different creative directions in sketches
- Final custom design
- Prototype with all animations
- Collaboration with front-end developer for feasibility
- Plan for awwwards/CSS Design Awards submission (per agreement)
Our process
Brief & research
We understand the business, target audience, competition. We define the goal of the site and key metrics.
Wireframes & prototype
We sketch the low-fi skeleton of the site. Clickable prototype before visual design.
Visual design
UI page by page in Figma - mobile + desktop, all components and states.
Revisions and approval
Two rounds of feedback, refining to the 'ready for development' phase.
Hand-off to developers
Hand-off package: Figma file, design tokens, components, animations, asset export.
Frequently asked questions
Answers to the most common questions about this service. Got something specific? Feel free to send an inquiry.
Standard package (up to 8 pages, mobile + desktop, 2 rounds of revisions) starts from 800 EUR. Complete design with design system and clickable prototype from 1,800 EUR. E-shop or dashboard from 2,500 EUR. Exact pricing depends on the brief - based on the number of pages, complexity and required functionality.
UX (user experience) is the architecture of the site - structure, navigation, flow, what the user sees first, what comes second. UI (user interface) is the visual layer - colors, typography, buttons, animations. We do both together - UX first (wireframes), then UI (visual design) - because good UI without good UX is a beautiful but frustrating site.
Yes. After design we do web development - WordPress, Next.js or custom solutions. You can take just the design and have another developer build it, or keep us for the entire package - then the design → code transition is smooth because the same team does both.
Standard site (up to 8 pages): 4-6 weeks. With research and clickable prototype: 6-8 weeks. E-shop or dashboard: 8-12 weeks. The pace depends on how quickly feedback comes - we do our part, you do yours (review, materials, copy).
We standardly include 2 rounds of revisions. The first proposal is almost never the final - it's normal that it changes. If the direction itself is off, we go back to wireframes and start from a different perspective. The main check is in the research/strategy phase - that's where direction is decided, so later there are no 'sudden turns'.
Of course. We work with your existing brand - logo, palette, typography. We design a site that fits your existing visual identity. If brand is missing or needs a refresh, we do that too (see /en/services/graphic-design for logo and identity).
Yes, every design we make for mobile first (320-414px) then expand to desktop. More than 65% of traffic in Serbia comes from phones, so mobile isn't 'extra' but primary. We test on real devices (iPhone, Samsung) before delivery.
Yes. Design has a direct impact on SEO - heading structure (h1-h6), loading speed (image weight, font files), accessibility, semantic structure. We make designs Google likes: clear hierarchy, optimized images (WebP), readable typography, mobile-friendly.
Everything needed for development: Figma file (with all components and Auto Layout), Figma Prototype URL for review, exported assets (SVG icons, WebP images), design tokens (colors, typography, spacing in JSON), animation specifications. Source files stay with you.
Yes. First we do an audit (what works, what doesn't, what needs to be kept due to SEO/brand recognition). Then a new design with a migration plan - URL map, 301 redirects, schema markup. Special attention so existing SEO ranking and conversion don't drop during transition.
Let's talk about your project!


