Service
Internet marketing
A digital presence that works for your business, channel by channel, day by day.
What we do
A digital presence strategy is not a list of tools, it's a direction. Email, content, social media and analytics, all pointing in the same direction: new clients, repeat purchases and measurable business growth.
Without a strategy every channel is on its own and no one knows if it's working. We define the target audience, messages for each decision stage, the right channels and the KPIs by which success is measured. A strategy that can be executed, not a PowerPoint no one opens again.
Timeframe: 10-21 days
What you get
- Audit of existing marketing (3-12 months back)
- User personas (2-3 key)
- Competitive analysis (5-10 companies)
- Channel and goal map
- Monthly budget with channel allocation
- KPI dashboard (what we measure and how)
Newsletter, seasonal promos, abandoned cart automation, post-purchase series. Email still has the best ROI of all digital channels, if done smartly. We make beautiful templates, write subject lines that get opened and set up automations that run while you sleep.
Timeframe: Setup: 7-14 days, monthly work: ongoing
What you get
- Email platform setup (Mailchimp/Klaviyo/Brevo)
- Template design (header, footer, CTA blocks)
- Welcome sequence (3-5 emails)
- Abandoned cart sequence (e-commerce)
- Monthly newsletter (per agreement)
- GDPR + double opt-in setup
Blog, guides, video, podcast, everything that builds your authority in the industry. We write content that's both SEO-friendly and useful to the reader, not just the formula 'keywords 7 times'. A long-game tactic that pays off for years.
Timeframe: Monthly subscription (4-8 articles)
What you get
- Content calendar (3-12 months ahead)
- Keyword research per article
- SEO-optimized article (1,500-3,000 words)
- Featured image + internal illustrations
- Meta title, meta description, OG image
- Distribution on social media
Posting calendar, content production (post, story, reels), copywriting, replying to comments and messages. We run profiles that are alive and consistent, not 3 posts a month just to say we exist. Social only works with consistency.
Timeframe: Monthly subscription
What you get
- Strategy for each platform
- Monthly content calendar
- Post design (static + reel/story templates)
- Copy for each post
- Community management (comment/message replies)
- Monthly report with metrics
Lead nurturing series, behavioral triggers, audience segmentation, personalized messages. We set up automation in the tool that fits you (Mailchimp, ActiveCampaign, HubSpot) and connect it to the site. A system that feels personal even though it runs automatically.
Timeframe: 14-30 days setup
What you get
- Automation setup (Klaviyo/HubSpot/AC)
- Welcome, win-back, abandoned cart sequences
- Lead scoring (lead value by behavior)
- Behavioral triggers (page visit, cart, click)
- CRM connection
- A/B testing of automations
Micro and nano influencers with real engagement, not mega-fame numbers. We identify the right voices in your niche, negotiate, write a brief that gives the creator freedom, measure results. Influencer marketing only works when it's credible.
Timeframe: 14-30 days per campaign
What you get
- List of 20-50 relevant influencers
- Audit (engagement rate, demographics, authenticity)
- Negotiation and contract with selected
- Brief for content (guidelines + creative freedom)
- Result tracking (UTM, coupons)
- Long-term relationships (not just one-off)
Reels, Shorts, TikTok, YouTube. We make video content that stops the thumb in the first 3 seconds and holds attention to the end. From concept and script through filming to editing and hashtag strategy. Video that doesn't feel like an ad, but sells.
Timeframe: 5-21 days per video
What you get
- Concept and script
- Shooting (per agreement) or work with your material
- Editing + motion graphics
- Captions in Serbian + English
- Format adaptation (vertical, square, horizontal)
- Thumbnail design
Brand storytelling isn't a marketing phrase, it's the reason someone picks you over a cheaper competitor. We write copy that's honest, has character and emotional connection. Web pages, ads, emails and everything else where the word makes the difference.
Timeframe: 10-21 days
What you get
- Tone of voice document (with examples)
- Brand manifesto (1 page)
- Tagline + slogan candidates
- Writing style guide
- Ad copy variants (3-5 per campaign)
- Sales page copy
Google Analytics, Meta Pixel, custom event tracking, dashboards that show you only what matters. We set up a measurement system that doesn't lie and recognize the difference between 'this looks good' and 'this actually makes money'.
Timeframe: Setup: 7-14 days, monthly: ongoing
What you get
- GA4 + GTM setup
- Meta Pixel + Conversions API
- Custom event tracking
- Looker Studio dashboard
- Monthly report with recommendations
- CRM connection for full-cycle tracking
Lead magnets, landing pages, paid campaigns and follow-up sequences. The goal isn't the highest number of sign-ups, it's the right people for your sales funnel. We filter at the very start, so sales gets leads they can actually close.
Timeframe: 14-30 days setup
What you get
- Lead magnet (e-book, checklist, guide)
- Landing page with form
- Email sequence after submit
- Lead scoring and segmentation
- Hand-off to CRM (HubSpot/Pipedrive)
- A/B test of landing elements
B2B isn't B2C in smaller volume. Longer decision cycle, more people in the process, a more rational buyer. LinkedIn, content marketing, email automation, account-based marketing. A strategy that builds reputation in the industry, not just brand awareness.
Timeframe: 21-45 days setup
What you get
- ABM list (50-100 targeted companies)
- LinkedIn outreach setup (Sales Navigator)
- Personalized outreach copy
- B2B content (case study, white paper)
- Lead-to-sales handoff process
- SLA for follow-up speed
A/B tests, heatmap analysis, user testing, optimization of buttons, forms and flows. A visitor who already comes to the site is worth more than a new one who costs money. We maximize what already works before we build new traffic sources.
Timeframe: Monthly subscription
What you get
- Conversion audit
- Heatmap + session recording setup
- Hypotheses and prioritization
- A/B tests (5-10 monthly)
- Winner implementation
- Monthly report with lift
Our process
Audit & strategy
Review of existing marketing, target audience, competition. We define the strategy.
Tool setup
Setting up email platform, analytics, automations, dashboards.
Content and campaigns
Content creation, design, copy, launching campaigns across channels.
Optimization
Tracking metrics, A/B tests, refinement based on real data.
Reporting
Monthly reports with clear metrics, ROI, and recommendations for next month.
Frequently asked questions
Answers to the most common questions about this service. Got something specific? Feel free to send an inquiry.
Strategy (one-off): from 600 EUR. Monthly social media management: from 350 EUR/month. Email marketing setup + monthly work: from 400 EUR/month. Content marketing (4 articles per month): from 500 EUR/month. Complete package (strategy + all channels): from 1,500 EUR/month. Exact pricing depends on number of channels and scope.
Email marketing: results in the first month. Social media: 2-3 months for community growth. Content marketing/SEO: 4-6 months for organic traffic. Marketing automation: results in the first month after setup. Strategy determines the speed - if you want instant results, focus on paid campaigns (see /en/services/advertising).
SEO is organic content that ranks on Google. Advertising is paid traffic (Google Ads, Meta Ads). Internet marketing is an 'umbrella' term - covers content, email, social media, automation, analytics, brand strategy. We do all - a typical package combines 2-3 channels that fit the business best.
Yes. Strategy (one-off) includes audit, personas, competitive analysis, channels, KPIs, 12-month plan. Price: 600-1,500 EUR depending on complexity. Then you can execute yourself (or with your team) - we remain available for questions.
Yes. We write in Serbian (Latin and Cyrillic), English, per agreement also German (through partner). If we need content in other languages, we use professional translators + brand consistency check from our side.
Most often: Klaviyo (e-commerce), Mailchimp (simpler needs), ActiveCampaign (B2B, complex automations), Brevo/Sendinblue (cost-effective), HubSpot (full-stack CRM+email). We have experience with all and choose based on business needs, not 'our favorite'.
We do concept, script, editing and motion graphics. Shooting (cameras, lights, sound) we do in collaboration with video production - we have proven partners in Belgrade and Novi Sad. You can come with already-shot material (a phone is enough in 80% of cases) and we edit it.
Complete tracking setup: GA4, Meta Pixel, Tag Manager, conversion tracking, UTM links for all campaigns, CRM connection. Looker Studio dashboard shows: how much was invested per channel, how many leads/sales returned, ROI per campaign, Customer Lifetime Value. Monthly report with recommendations.
Yes. Small businesses often have higher ROI than large ones because channels are cheaper and competition is lower. We have a small business package (from 350 EUR/month) focused on 1-2 channels (most often email + Instagram or Google Business + content). The goal is to maximize the limited budget.
Monthly - no contracts and notices. If at some point you're not satisfied or you change plans - it ends at the end of the current month. We hand over all materials, account access, content calendar, reports - so you can continue independently or with another partner.
Let's talk about your project!