Baby gear e-commerce with custom ERP, card payments and on-site banners
A baby gear store from Novi Sad with continuous banner design for seasonal campaigns. A WooCommerce site with custom ERP sync, direct card payments and a homepage that never dares to stay static.
Beba Shop is a Novi Sad-based baby gear e-commerce store - strollers (Hydra 3in1, multiple brands), car seats, feeding chairs, sterilizers, toys (Mori Toys), accessories for the first years of a child's life. Our brief: a WooCommerce store that captures the cheerful, colorful character of the brand (vibrant colors, illustrated categories, Mori Toys playful aesthetic), backed by serious e-commerce with custom ERP sync, direct card payments, and continuous banner design for featured promotions.
The brief
The client runs a store with hundreds of products - strollers and car seats with variants, feeding chairs (Chocolate high chair), toys (Mori Toys soft ball pools, wooden kitchens, walkers), brands at different price points. Target audience: first-time parents shopping for baby gear, plus customers looking for specific brands. The site has to pull stock and pricing from the internal ERP in real time, process card payments directly through the bank, and keep the homepage fresh - new heroes, promotions, featured products, seasonal campaigns. Beyond the site - continuous graphic design of banners for the homepage and category pages.
What we delivered
- Visual concept and UI design (Figma)
- WordPress site with a custom theme aligned with the brand (cheerful, colorful, baby-friendly)
- WooCommerce platform with categories, attributes and filters
- Custom integration with the internal ERP system (real-time sync of products, stock and prices)
- Custom bank integration for card payments (no third-party processor)
- Upload of hundreds of products with descriptions, imagery and specifications
- Graphic design of on-site banners - homepage heroes, category pages, seasonal campaigns
- Multiple bespoke solutions - promotions, bundles, product variants, custom forms
- Branded checkout flow
- Mobile-first responsive design
- Email marketing campaigns (newsletter, seasonal promotions, abandoned cart)
- Internet marketing - Google Ads, Facebook and Instagram campaigns
- Ongoing maintenance, feature development and technical support
The academy in numbers
Gallery
Tools
- Figma
- Adobe Photoshop
- Adobe Illustrator
- WordPress
- WooCommerce
- PHP
- JavaScript
- REST API
- Google Ads
- Meta Ads Manager
- Mailchimp
The site is live, orders come in, the ERP sync runs non-stop, banners are continuously refreshed - and Google Ads and email campaigns steadily bring in new customers. If you run an e-commerce store and know you need full support - technical, visual and marketing - get in touch.
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