Visual identity for a Swiss tennis academy
Full branding for a premium tennis academy in Zurich, Switzerland. From logo and Brand Book to business cards, rollups and sportswear, all in the same visual language.
Bozovic Tennis Academy is a premium tennis academy in Zurich with over 310 members, 10 specialist coaches and 17 courts. Our brief: build a visual identity that communicates premium positioning, athletic energy and Swiss precision. No literal rackets and balls everywhere, an identity that holds up equally well on a coach's lapel pin and on a large-format print.
The brief
The client came to us looking to lift their entire visual identity to the level of world-class academies. The Swiss market - where aesthetics and consistency are the difference between an ordinary club and the place where parents enroll their kids for the long run. We aimed for a monogram that carries tennis without being literal about it - no rackets and balls plastered everywhere - and a system that runs across every customer touchpoint, from the website to a coach's lapel pin.
What we delivered
- Logo & wordmark (primary, secondary, monogram)
- Brand guidelines / brand book
- Color palette & typography system
- Business cards & email signatures
- Brochures & flyers (A4 and A5)
- Event posters & membership posters
- Rollup for exhibitions and fairs
- Sports apparel (jerseys, tank top, cap)
- Branded merchandise (bags, bottles, accessories)
- Social media templates
- Tournament print materials
The academy in numbers
Gallery
Tools
- Figma
- Adobe Illustrator
- Adobe Photoshop
- Adobe InDesign
The identity is fully alive - from digital channels to physical materials at the academy, everything sits on the same visual foundation. If you need branding that carries the same weight in both digital and print - get in touch.
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